WhatsApp provides fast and low-cost messages exchanged over the internet through connected smartphones, laptops, desktop computers, tablets, and even smartwatches.
OTT messaging apps are third-party alternatives to texting services traditionally supplied by mobile network operators. More than 5 million business users take advantage of this popular messaging platform today. WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. With 2 billion active daily users sending 65 billion messages each day, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business. WhatsApp is the most popular global messaging channel.
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